Half year business review for coaches
Can you believe we’re almost halfway through 2019? I’m not sure where the first half of the year has gone – did you plan for your business in the New Year? How is your business measuring up to those plans?
I’ve blogged about planning for your business before (including a nifty video!) but today I wanted to talk more specifically about easy planning at this halfway point.
Let’s say you planned out your business goals at the start of the year for 2019 (and even if you didn’t!), but here you are, half way through and things aren’t progressing the way you envisaged. Maybe you’re struggling to get the number of clients you want, perhaps you haven’t finished your website yet and your Instagram following is still on 30 followers.
But you know what? That’s ok.
It can be easy to look back at the big goals you had at the start of the year, see that you’re falling short and then feel like crap. However, everything is just feedback, and when you’re reflecting and reviewing, there’s no such thing as ‘bad results’.
Something I’ve been channeling lately in my business is testing. We need to test out strategies and approaches and then measure the results to see what’s really working. This is what enables us to course correct and change tack. Sometimes the thing we discover is actually more about us and how we work best.
Although this post is about half way through the year planning, I actually recommend planning on a quarterly basis – this is something we do together inside my Wholehearted Business Club. I run a 2 hour planning session every quarter to help all the members move their businesses forward. But since we are halfway through the year, now is a nice time to check in with any yearly plans and consider what direction you’d like to go in now.
I nearly always find that my plans change considerably by the time I get to June and it’s something I’ve learned to be ok with, I still like having an overall approach to the year, but the flexibility to move through it and change at quarterly and halfway points.
Here are some things to think about when it comes to planning for the rest of the year:
Look forward – what would you like to be celebrating on New Years Eve?
Think forward to New Years Eve, what would you like to be celebrating when it comes to your business? If you’re in your training programme right now maybe it’s having your website all set up and feeling ready to launch in 2020. Maybe it’s to have a waiting list of clients, or to have created your first course – whatever it is, we’re going to focus on that and work backwards.
Look back – what’s gone well and what hasn’t?
Think back to the start of the year, what had you hoped you would have achieved by this point? Have you achieved it? What has gone well? What has got you results? What hasn’t worked well?
Thinking of what you’d like to achieve by the end of the year, what actions do you need to focus on to get there? What strategies can you test out for the next quarter to help you get closer to your desired outcome?
Which key outcomes can you track
Thinking of your actions and areas of focus, what information can you track in your business that will report on whether or not something’s working?
That might be income, views to your website, social media following, email list size and where any clients you have are finding you.
This information can tell you a lot about how your business is growing and give you valuable information about where to focus your time and effort. Don’t forget to review these on a quarterly or even monthly basis.
Consider ‘soft outcomes’
When it comes to planning, it can be easy to forget about the softer but still important outcomes like your mental wellbeing, how much you enjoy doing something, how much time and space you have etc. These things might not be cold numbers, but they are so, so important.
When you’re a coach your wellbeing is intrinsically linked to your business so it’s really important not to forget this as part of any planning process.
To give you an example – let’s say on New Years Eve you’d like to celebrate being fully booked with clients so that’s your focus. You know from the year so far that spending time in your Facebook group hasn’t worked well at converting people into clients, in fact the two clients you had came from your email list but actually started off following you on Instagram first. Plus you really enjoy Instagram. Therefore it would make sense that for the next quarter at least, your marketing efforts go into Instagram and getting your followers from Instagram on to your list where you can nurture them into clients. You start tracking Instagram followers and your email list size and check the results when you check in at the end of the quarter where you can decide if that strategy is working or not.
To be clear though you don’t have to wait a whole quarter to see if something is working or not, but it is a good length of time to give something a good try and see the results!
I hope this little half way planning session has given you some ideas on what you’d like to focus on! How often do you plan for your business? How have you been getting on with what you planned at the start of the year? Leave me a comment and let me know!
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