How to create your coaching package

It’s a big part of any new coaches road to success – creating your first coaching package can be a bit overwhelming and scary when you’ve not done a lot of coaching!

I’m often asked for tips when I’m working with new coaches as it can really be a tricky one, how long should it be? How much should you charge? What should the sessions look like?

Well I’m going to answer all of those questions and more!

Some coaching qualifications give you a standard coaching programme you can use with clients – these can be helpful but I don’t think I’ve met a single coach who hasn’t wanted to create something unique to themselves. Plus if you have a good niche, none of those ‘off the peg’ programmes should really work for you – if they do then you’re probably not niche enough!

So with that in mind, all coaching packages are going to look different – each package should be created based on your niche, the problem(s) you’ll be solving for people and what it’s going to take to get someone from A to B.

Sometimes it’s really hard to know exactly what’s going to get someone from A to B when you’ve not done a lot of coaching  – this is why some coaches choose to create a package at the start which they work through with people at a reduced rate before tweaking the package and launching at a higher rate – though it’s totally up to you.

Start with the transformation

Think about the problems you’ll be solving for your client. How are they feeling at the start? What kind of things are they struggling with and what kind of impact is that having on their life? How do they wish things could be different?

Then think about how they’ll be feeling at the end of coaching with you. How are they different? What’s changed for them? What kind of positive impact is that having on their life?

Write all of this down for your sales copy.

Now think about how you’d guide them through that transformation – would they need any resources? What would they need to action? What would need to shift for them?

If your niche is linked to your own personal journey, think about what helped your transformation and include that.

Map out the sessions

At this point you can map out your sessions with any resources or actions or any key points you’d want to include.

Will all the sessions be 60 minutes long or will you have some that are longer or shorter? 

Now it’s time to decide how long you’d like the package to last and how those sessions will be laid out.

Then think about the sessions themselves. When I was health coaching, my first session would always follow on from the health history session where we went through their intake form. I’d always have a bunch of set things to follow so they’d all have set actions to take from that first session. Then for subsequent sessions talk about how they’d got on with actions from the last session and map out new actions. I’d have a list of resources and action points to dip into but would be led by the client.

Another important thing to remember is that often sessions won’t go how we planned them too. Sometimes clients come along with their own agenda and we need to be flexible to what they have going on in the moment. It’s worth factoring in that eventuality too!

How long should the coaching package last?

Most coaching packages are 3 – 6 months. Consider how long you need to create the transformation and weigh that up with how long you’d like to work with people from a practical standpoint. 6 months is great because that might mean 6 months of income (if they choose instalments), but that higher price point might mean you attract fewer clients. That’s not always the case of course, but those are some of the things you might want to consider.

One thing I definitely wouldn’t do is offer the same package with the same outcomes on both a 3 month and a 6 month basis. It’s confusing for potential clients – if you can get them results in 3 months why should they sign up for 6 months? Just decide on one length. If you want to offer a 3 month and a 6 month package, the transformation should be different for each one.

How much should you charge?

Oof well isn’t that a question! I think most coaches should be charging an amount that they can confidently state to a potential client, but still feel a little flutter in their bellies at the same time! I also think it’s fair to increase your prices as you become a more established coach.

One thing you should not do is charge hourly. As a coach, it’s not just an hour of your time that you’re giving someone. You’re giving them the prep time, your experience and so much more.

Always charge per package, i.e. for the transformation you’ll be helping someone experience via the sessions you’ll have with them.

So let’s talk numbers. I think £750 is a good middle price for a 3 month health or life coaching package. But as I’ve said, what you charge is totally up to you. I know a coach who offers a very intensive hand holding package who charges £5000 a package – her clients are people who can afford it and due to the amount of time and energy she puts into each package £5000 is a price that works.

Another element to consider with pricing is that often the investment a client makes in the programme is related to how much time and effort they commit to it, so don’t be afraid to charge a decent price!

I know that the pricing thing often brings up the question that some people just won’t be able to afford it. Firstly, affordability is a really complex issue. Most people can afford something they deem important enough. Your job as a coach is showing the people you know you can help that you helping them solve their problems is worth it.

But yet, sometimes people really can’t afford a 1-2-1 coaching offer and that’s ok too.

The thing with your 1-2-1 coaching is that it’s someone having that dedicated time with you and to make your business work you have to charge a premium price for it. If you want to serve people who can’t afford that, then you can look at other ways to leverage your time by creating lower priced offers like courses, memberships or ebooks.

Create the sales copy / sales page on your website

The sales copy is so important, if you can’t sell the programme to your ideal clients you’re going to get nowhere! Start with what you wrote about where they are now then show them how you can help them get to the ‘after’ and the transformation you can support them with. Put more focus on the transformation – i.e. the benefits, than you do telling them about the sessions i.e. the features.

Throw in some info about why they should work with you – your experience and so on, some testimonials and who this package is perfect for and who it’s not best suited to. Then make the offer and tell them how to take you up on it. This could be a payment link or a contact form to book a pre call. Boom you’re done!

All you need to do then is market yourself which is a whole other blog post!

So, to recap:

  • Focus on the transformation you’re giving them, the problem(s) you’re solving
  • Map out the sessions and any resources, actions etc you’d want them to go through
  • Decide how long the package should last
  • Price it
  • Create the sales page / sales copy

So there you go, a rundown of how to create your coaching package. As I said at the start, remember that the more you coach, the more you learn. It’s totally natural to tweak your coaching package as you find out more about your coaching style and the kind of clients you enjoy working with.

Questions? Let me know in the comments!

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